LATAM Nearshoring Leader AssureSoft Grows with Santa Cruz Center
Strategic Expansion in Latin America’s Thriving Tech Ecosystem
As the global demand for nearshoring solutions continues to rise, Latin America has emerged as a powerful technology partner for US-based companies seeking high-quality software development closer to home. One of the pioneers leading the charge is AssureSoft, a trailblazing company that continues to expand its capabilities and presence in the LATAM region. The company recently announced the opening of a new development center in Santa Cruz, Bolivia, signifying both strategic growth and its unwavering commitment to tech innovation and service excellence.
Who is AssureSoft?
Founded in 2006, AssureSoft has become a recognized leader in nearshore software development and digital transformation services. The company has built a reputation for delivering state-of-the-art solutions to clients across the United States by combining:
- Top-tier talent from Latin America
- Agile development methodologies
- Cost-competitive and time-zone aligned partnerships
Headquartered in Cochabamba, Bolivia, AssureSoft has expanded steadily over the years, establishing a strong presence across major Bolivian cities and becoming a preferred outsourcing partner for US companies searching for value, scalability, and efficiency.
Why Santa Cruz?
The choice of Santa Cruz for AssureSoft’s latest development center was no coincidence. As Bolivia’s largest and most economically dynamic city, Santa Cruz is quickly becoming a magnet for startups, tech talent, and foreign investment. Key advantages of the city include:
- A growing university ecosystem producing highly skilled IT professionals
- Thriving startup community with strong government support for the tech sector
- Strategic location offering advanced connectivity and infrastructure
AssureSoft’s move into Santa Cruz represents not only geographic expansion but also the company’s intent to deepen roots in regions that show high promise for innovation and workforce development.
Commitment to Nearshoring Excellence
The new Santa Cruz center reflects AssureSoft’s ongoing mission to deliver top-notch software development services to North American partners. Through its nearshore model, the company bridges cultural and time-zone gaps, offering:
- Faster turnaround times on software projects
- Improved communication and collaboration
- Lower operational risks compared to offshore alternatives
“Our expansion in Santa Cruz is a strategic step in our growth plan to serve our clients better, create impactful solutions, and tap into new pools of talented professionals,” said Roger Martinez, CEO of AssureSoft.
Creating Quality Jobs and Boosting Local Economy
With the opening of the Santa Cruz center, AssureSoft anticipates substantial job creation for tech professionals in the region. The company plans to hire software engineers, quality assurance analysts, UI/UX designers, DevOps experts, and other IT roles over the coming months.
By doing so, AssureSoft is not only bolstering its development teams but also directly contributing to surrounding businesses, innovation hubs, and the overall economic growth of Santa Cruz.
- Dozens of new tech jobs expected before year-end
- Collaboration with local universities for future workforce readiness
- Mentorship and training programs to nurture junior talent
Trusted Partner for US Companies
AssureSoft’s nearshoring model has become a go-to solution for American firms looking to stay competitive in a digital-first era. The company offers adaptable engagement models, allowing clients to:
- Scale development teams quickly based on project needs
- Engage bilingual developers and project managers familiar with U.S. business culture
- Access innovative cloud, AI, and cybersecurity solutions
By staying agile and aligned with the latest industry trends, AssureSoft ensures that its partners receive cutting-edge tech solutions that drive real business results.
AssureSoft’s Vision for the Future
With the Santa Cruz center now operational, AssureSoft is laying the foundation for accelerated growth over the next five years. The company is poised to not only scale geographically but also expand its service offerings and deepen technological expertise in areas such as:
- Artificial intelligence (AI
